Originally called the Industrial Association of the San Fernando Valley, VICA was founded in 1949 by a group of business leaders with the goal of creating a healthy business climate in the region. It was not until 1981 that this organization became known by its current name—VICA, the Valley Industry and Commerce Association.

Today, VICA is widely considered one of the most influential business advocacy organizations in Southern California. With its knowledge of the legislative process and economic issues, VICA’s access to public officials ensures that the San Fernando Valley’s business perspective will be heard in the interest of improving it’s business climate and quality of life. VICA’s membership is diverse, ranging from some of the largest Valley employers (Disney, Wells Fargo and Kaiser Permanente) to small consulting, accounting and law firms. Industries represented by VICA include manufacturing, entertainment, finance, retail and everything in between.

For more information please visit them at www.vica.com

You can also follow them on Facebook or Twitter

About L.A.’s Largest Mixer®: Over 30 Los Angeles area chambers of commerce and business organizations will be at this year’s L.A.’s Largest Mixer® XIV, the most heralded business mixer/expo of the year, being held Thursday, July 19, 2012 from 5 p.m. to 9 p.m. at the Shrine Auditorium Expo Center, 700 W. 32nd Street, Los Angeles, CA 90007.

L.A.’s Largest Mixer® XIV – part social mixer, part business expo – is the 14th installment in the “Largest Mixer®” family of events that has already produced successful mixers for the past 14 years in Orange County, Inland Empire and Las Vegas.

For a complete list of exhibitors and sponsors, please visit www.lamixer.com or call (323) 230-5656 for further information.